pink heart pinBreast cancer affects one in eight women in the US. In 2010 alone, a quarter of a million women were diagnosed with breast cancer. Twenty-five percent of those women will die. But grim statistics don’t tell the whole tale. There are plenty of reasons to be optimistic, and plenty of ways to show your optimism!

That’s why this October its time to support the cause. Breast cancer awareness and research lead to longer lives for your friends and family, and that’s worth supporting!

So how can you help with breast cancer awareness? How can you help save lives?

The most important thing you can do is just to talk about breast cancer. Amazingly, many women still don’t seek screening and thus do not get treatment soon enough. These women indeed have lower survival rates.

What else can you do? Go Pink! Today the pink ribbon and the color pink is universally associated with breast cancer. When you wear breast cancer pins or pink ribbon charms or pink silicone bracelets or whatever you choose, you’re reminding people that there’s hope. You’re reminding people that it’s possible to save lives, and that it’s their responsibility to help save lives. You’re leading the way by taking that responsibility on yourself: suggesting, asking, imploring, and shaming others into following your lead.

You don’t need to put on a pink ribbon every day to create awareness. A great way to create awareness is to put the pink ribbon directly on stuff that you use every day, so you know it will always be there: your grocery totes, coffee mugs, jogging caps and backpacks can all “wear” the pink ribbon all the time.

When you show your awareness and motivate others to do so, you’ve taken the first step. The next step is to support research and treatment programs.

So how can you support the cause? How can you save even more lives?

This October is breast cancer awareness month and it’s a great opportunity to increase both awareness and funding for the cause. Hundreds of events are happening around the world, from the “Avon Walk For Breast Cancer” to “Wear It Pink Day” in the UK, you can participate in events that help save lives.

Walkathons bring in millions of dollars for breast cancer research and for support for victims. But if walking isn’t your thing, there are many activities where you can participate, from golfing to swimming to biking.

Better yet, if you can’t find the right activity for you, you can organize your own! It’s not too late to get an event up and running this year. Put one together. Challenge people to do something fun. Take the lead and save lives! Whatever you decide to do: Go Pink! is a manufacturer of Custom Lapel Pins of the highest quality and offers free artwork with your order.